Your website will be one of your major marketing tools, if not the most important. You need an attractive site with good navigation and content, but it also needs to be visible to potential customers searching the web. Search Engine Optimisation (SEO) helps you do that.
Optimisation of your website for search engines is a crucial part of your web marketing. Your potential customers need to be able to find your site through the major search engines.
Most users will not click through multiple pages of search results, so a listing several pages down will probably have no chance of attracting potential customers.
Search Engine Marketing and Optimisation (SEM/SEO) helps improve your rankings in the search engines. Research of the market and competition followed by good design of the website are the first steps in making the site friendly to both users and the search engines. Good content and page optimisation are the initial steps towards the goal of getting the site towards the top of the search rankings. However, achieving a rating near the top of the search cannot be done quickly. A systematic approach over time is the method we employ to gradually improve search engine rankings.
Some companies may offer promise ‘Number 1 on Google’ overnight, but many employ ‘quick-fix’ techniques that are viewed in a dim light by the search engines and can result in a site being de-listed.
As a part of our web design services, we offer an on-going SEO package. Please call us to discuss.