Why your business needs a website

When we discuss website design and build with contacts and potential customers, the question most asked is “Why does my business need a website?

Here are some of the statistics that we quote:

In 2011, 32 million people (66 per cent of all adults) purchased goods or services over the Internet. This was an increase from 62 per cent in 2010.

In 2011, 19 million households in Great Britain had an Internet connection. This represented 77 per cent of households, up from 73 per cent in 2010. (source: ONS – “internet Access – Households and Individuals, 2011″)

Here are a few further reasons why your business needs a website to remain competitive in these difficult economic times:

Your business may be 9 to 5, but the internet is 24⁄7 and available to anyone with an internet connection − locally, nationally and internationally.

Information about your company − news, services, products can be changed quickly and easily. You can show examples of your most recent work which helps to build your credibility to a potential customer.

You can provide your company brochure for the potential customer to download, instantly available at all times.

You don’t have a website − your competitors probably will. 78.7 per cent of businesses had a website (source: ONS – E-commerce and ICT activity 2010)

E-commerce sales represented 16.9 per cent of total sales in 2010, up from 16.1 per cent in 2009. (source: ONS – E-commerce and ICT activity 2010)